b5media, the company for whom I am Nerd Wrangler, is one of the finalists for the Canadian New Media Awards’ “Most Promising Company of the Year”. The announcement was made at the nextMEDIA conference, which took place this weekend in Banff.

We’re up against the esteemed competition, FileMobile and Viigo. According to the Canadian New Media Awards site, the winners will be announced at their gala in October.

My congratulations to my coworkers! I knew that working at b5 was going to be special.

Here’s some food for thought. Ahmed Hassan very recently wrote a comment in response to an article of mine, Ideas to Steal from Silicon Valley and Seattle, and it’s worth promoting to its own article, so here it is.

Being from Toronto and having worked in both Toronto, Ottawa, and the US, I think Toronto has severe challenges.

1. We build workers…not leaders.

We have loads of talent…but all we create is good worker bees.

2. Yes, lack of big companies is a big deal.

There are some ‘entrepreneurs’ who will just go at it on their own. yet, the vast majority of people like a decent job. So they meet up at large companies…work for a while…then maybe decide to start their own thing. All we have in Toronto proper is IBM and AMD. Anyone care to explain how RIM was founded in Waterloo. I ask that as a serious question. How does a small town create the only great Canadian tech company in operation right now? Why was it not founded in Toronto? Ask that question a few times…over and over.

3. Politicians do not understand business.

When you have someone like Miller who says he doesn’t care about companies who move to Mississauga for lower tax rates as he only wants companies who are willing to pay more to take advantage of Toronto’s urban character… you know something is wrong. They will try to push venture capital and ‘incubators…’.

As I say…mentality before process.

4. Sometimes you run out of talent.

How many high tech centers do we need? Everywhere you go, there is a lack of talent. If Toronto tech can just pickup and move to Seattle, Silicon valley, New york, boston, dallas, austin… in an already established tech base, why would they bother doing it here? Better weather, lower taxes, more like-minded entrepreneurs.

It’s not impossible. But Toronto has its work cut out for it. The biggest threat to Toronto…is actually Waterloo. Very close to Toronto and with a large tech base. It’s largely a mentality gap. Toronto embraces bureaucracy and structure. Startups are about freedom and independence. If you will…that’s why RIM was founded in Waterloo as opposed to Toronto. No Toronto bureaucracy would have ever approved of RIM. I mean they would be competing against Motorola, Nokia, MS… impossible…that’s a bad investment.

What do you think? Let me know in the comments!

If you’re a reader of the usual sites with links that nerds like, you’ve probably seen the video or read the writeup of Clay Shirky’s presentation at Web 2.0 on “Gin, Television, and Social Surplus”.

In his presentation, he describes a conversation with a TV producer, in which he talked about the effort that people put into the “Pluto” entry in Wikipedia. The producer, hearing this story, rolled her eyes and asked “Where do they find the time?”

Clay suggests that the producer believed that “free time”, which he refers to as “cognitive surplus” or “social surplus”, was TV’s by divine right. He posits that the mental energy once devoted to television watching and other equally passive ways of filling one’s spare time is being better spent — on the internet.

(I’ve always found that saying someone has “too much time on their hands” is an intellectually dishonest way of dismissing someone: see my entry Too Much Spare Time? and Cory Doctorow’s essay, Too Much Time on His Hands.)

If you haven’t seen the video of Clay’s presentation, here it is — it’s 16 minutes of your free time well spent:

The TV producer reminded me of a record executive whom I encountered at my first job out of school. It’s an interesting story about programming work and technology in the mid-90’s, the music industry and how predictions about technology can be way, way off.

My First Job Out of School

A screenshot from the 1991 version of the Mackerel Stack, a HyperCard stack the promoted Mackerel’s design work.

My first job fresh from getting my computer science degree at Crazy Go Nuts University was developing multimedia applications in Director at a little company called Mackerel Interactive Multimedia.

The year was 1995, when Myst still defined the cutting edge of multimedia, CD-ROMs and sound cards were still fairly novel peripherals and the only other opportunities for a wet-behind-the ears developer seemed to be at a bank or insurance company, neither of which seemed to be appealing. While the pay wasn’t great — I used to call us the “hos of technology” and did a Full Metal Jacket-esque routine that ended with me shouting “Me so geeky! Clicky-clicky! Me hack for long time!” — the place wasn’t soul-killing like a bank or insurance company might have been. I could wear whatever I wanted, I could dress up my office space however I pleased, the hours were flexible and the co-workers were great: a hip and cool set of young people, with a near 50:50 gender balance. It seemed like Douglas Coupland’s Microserfs, which had just been published at that time, right down to the ill-advised office romances (one of which was mine).

While the dream at the company was to write the next Myst, we paid the bills by writing multimedia apps for clients — typically interactive advertising or educational pieces that would eventually be distributed on CDs or even multiple floppies.

The company went under after a disastrous merger in 1997. Its story was covered by Cory Doctorow wrote an article for Wired about the Mackerel’s demise; unfortunately, it never got published in the magazine. The Mackerel story is told from a different angle by co-founders Dave Groff and Kevin Steele at the Smackerel site, which is subtitled A Biased History of Interactive Media.

Enter the Record Exec

One of the bands represented by the record exec’s company. You can try to guess who they are, and you should be able to figure out the record company as well.

One day during the summer of 1996, one of the founders came into the area where the developers hung out and told us that we’d landed a contract with an independent record label belonging to a major record company.

“Isn’t that a contradiction in terms?” I asked.

Apparently it wasn’t. The indy label turned out to be merely a new branch of the major record company. It would sign up-and-coming underground and alternative acts and use the major label for distribution. If the major label was pin-striped and buttoned-down, the indy label was its edgier nephew, clad in faux Hot Topic-esque cred. In spite of their trying-too-hard-to-be-cool aspects, we thought they’d make an interesting client.

The record company exec was a woman who was about five years past their twenty-something demographic. She gave off more of a business school vibe than a rock vibe. She peppered her speech with business-school-isms like “target audience” and “units sold”. She used the word “product” several times and didn’t use the word “music” or even “album” once. Everything she knew about music didn’t come from being a fan; it came from what she’d read in her market research reports.

“That’s why they don’t call it show art,” one of us quipped.

The Brainstorming Session

The CD player application from System 7, the version of Mac OS from 1996.

One of the goals of this initial meeting was to brainstorm some ideas for interactive apps that we could build for them. I had been working on an idea that I was rather proud of: CD player apps customized for specific albums. For any CD other than the one for which it was customized, it would show a mostly plain interface, plus some promos for the album. However, if you used the player to play the album for which it was customized, it would “come alive” with lyrics, liner notes, album art and so on. It was an attempt to bring back what was lost in the move from LPs to CDs.

“Nice try, kid,” said the exec with great disdain. “We did some market research and we’ve determined that no one will ever listen to music on their computer. People see them as machines for getting work done. We’re aiming for the rec room, the den, the living room and the bedroom, not the home office. You computer guys are aiming for home office.”

“You sure about that?” our production manager asked. “We all use the CD players on our machines. For some of us, our computers are in our bedrooms and living rooms, and they’re also our primary stereos now.”

“That may be true for you,” she replied, “but you guys are the exception. Computers are great, but they’re office equipment. You don’t keep a typewriter or photocopier in your living room, so why would you have a computer there? And that’s where people listen to their music. Office equipment and entertainment: apples and oranges. Trust me - I’ve been in the music industry for a while - no one’s going to listen to music on their computer.”

I listened as a few other people had their ideas shot down in similar fashion. It was a matter of her knowing the music industry better than we did.

The Hail Mary MP3 Play

At some point during the increasingly futile brainstorming session, I remembered something that I’d brought back from the Macromedia User Conference. I reached into my laptop bag and fished out a floppy disc.

“Here, check this out,” I said, slotting the diskette into my laptop. “It’s something called Shockwave, which lets you embed multimedia applications inside web pages.”

“We don’t think there will be much interest in the world wide web outside of technical people. The pictures are tiny, you’re stuck with default fonts, and your customers have to go buy a modem. Too much tech hassle, too little payoff.”

“You should give this a look,” I insisted. “The company that makes the tool we use to write multimedia software is using MPEG layer 3 [the term “MP3″ hadn’t made common parlance yet] compression to squeeze music files into less space. There’s a small multimedia program on this floppy, and a whole three-minute song. It would normally take about 8 floppies to hold this song.”

I put the disk in my laptop and launched the Shockwave application, which started a tune playing.

“Sounds like crap,” she said. “And who’s the band? The Spin Doctors? They’re so over.”

“Ignore the band,” I said, trying to remain patient. “Just think of the possibilities. This three-minute single is only a megabyte in size. It fits on a floppy, which you can hand out, or you’d be able to download it in a reasonable amount of time. The download will be even faster on the new 56K modems.”

“Blah, blah, blah,” she said, making that opening-and-closing hand gesture signifying pointless chatter. “It only means something to you because you’re a techie. I’ve seen the market research, and I will tell you now: people are not going to be getting their entertainment from computers or the internet. It’s going to come from set-top boxes and MiniDisc recharging stations at their record stores.”

At this point, I decided that discretion was the better part of valour. “Well, you seem to have all the market research, so maybe the best thing would be for you to come up with ideas for an interactive application, and then we can hammer out the details with you in a later meeting.”

“I think that would be a good idea,” she said. She rose from her seat to leave the room, shaking her head.

“I don’t know about you,” I said to the others after confirming that she was out of earshot, “but I think the music industry needs to be destroyed.”

An unusual book needs an unusual promo, and Johnny Bunko is no exception — it’s got a trailer!

In a review at Amazon, Donald Mitchell provides a quick summary of the book:

Most career writers when they want to simplify a message use a fable, with a few illustrations that show the key perspectives. The fable is clearly secondary to the details.

In The Adventures of Johnny Bunko, the story is more interesting than the advice. Having read a lot of Mr. Pink’s writing, I thought I knew what he would probably advise. But I didn’t realize that he would make the story so interesting, and that the manga format would add so much power to the story telling. Nice work!

What’s the advice? Let me rephrase to make it clearer to you:

1. Don’t be rigid about planning out each step well in advance . . . it’s not possible to do.
2. Build on what you’re good at (Peter Drucker originated that one) and avoid relying on what you aren’t good at.
3. Focus on what you can do for others (start with the boss) rather than what’s in it for you (you can read more about this in How to Be a Star at Work).
4. Keep at it. Practice makes perfect.
5. Take on big challenges and learn from them.
6. Make a difference.

I think I’ll pick up this book — it’s pretty cheap, and I’d like to see how Daniel Pink uses the manga format to advantage.

More Advice from Daniel Pink

Here are some video clips featuring Daniel Pink some pretty interesting giving career advice…

Abundance, Asia and Automation

Pink says that the really useful skills are those that are hard to outsource, hard to automate and that serves a need that goes beyond functional. And those skills are the right-brain ones — the ones often derided as “soft skills”.

Help! My Resume Has Too Many Jobs!

Don’t worry if your resume looks like it has too many jobs on it — the world of work today doesn’t give out prizes for lifetime service. These days, it’s about whether you can solve their problems.

Exercise Creativity at Your Job

The old adage applies: “It’s often better to ask for forgiveness than permission.” And from my own experience, I can tell you that he’s right.

Choosing a Major

Follow your interests — don’t choose a major based on what kind of job you think you’ll get after you graduate. The job market is likely to change! Follow your passion instead. You should also work on your “high concept” and “high touch” skills.

The place where I work, b5media, is a business built on WordPress, which is based on the LAMP stack (where the “P” means “PHP”). Although my formal job title at b5 is “Technical Project Manager” and not “Developer”, the job titles aren’t rigidly defined, and I’d like to contribute my own developer skills at some point. Furthermore, I think that if you manage developers, you really should have some development skills and keep them sharp.

My preferred LAMP development platform is Mac OS X, which I feel delivers the best of both worlds: the functionality of a Unix-y operating system and the user experience — and dare I say, tasteful design — for which Apple is known and loved. In my former life at Tucows, I used my own PowerBook G4 as my primary machine, which is now my wife’s. Later, when I went to TSOT, they provided me with a 15″ MacBook Pro. When I left TSOT to join b5, the machine waiting for me was a Toshiba P200. For the first time since early 2003, my primary work machine was a PC running Vista.

It is possible to get work done in Vista, using it as a LAMP development machine feels a little awkward. While I’ve had no trouble setting up PHP under previous versions of IIS (in fact, I think my no-longer-existent docs for doing so on a Tucows site are pretty good), I have yet to successfully do it on the current version. I’ve had some success with installable LAMP stacks like Bitnami and WAMP, but somehow they still felt clunky. I also kept typing Unix commands at the DOS command line.

What I needed was a Unix I could run on my Toshiba.

A First Attempt at Ubuntu: Gutsy Gibbon

Installing Ubuntu on a desktop machine, even a “white label” one built in the dingy discount computer shop with lots of off-brand peripherals hanging on the walls, generally runs without a hitch. Getting Ubuntu to work on a laptop has typically been a completely different matter: there are generally incompatibilities galore and you have to do a lot of yak shaving in order to get a working system.

I first tried to install Ubuntu 7.10, a.k.a. “Gutsy Gibbon”, on the Toshiba. My experiences:

• The video card worked, although it wouldn’t go to the maximum resolution (1440 by 900) without installing xserver-xorg-video-intel 2.1.9.94, which is explained here.
• Sound didn’t work in the beginning, but once again, a little Googling found the fix. Since I use Skype voice chat in regular meetings with remote b5 developers, working audio is important. One downside: the speakers output audio even though headphones were plugged in.
• The webcam and card reader didn’t work at all. These weren’t dealbreakers, but they were annoying.
• My model doesn’t have it, but some versions of the Toshiba P200 come with a fingerprint reader. True to the stereotypes of the priorities of Linux people, the fingerprint reader is reported to work without any tweaking required.

I decided that I was doing more tweaking than working, so I decided to wait until Hardy Heron’s release, as it promised greater compatibility and a feature called “Wubi” that might meet my needs.

Installing Hardy Heron via Wubi

Wubi stands for Windows-based Ubuntu Installer that lets you install Ubuntu as if it were a Windows application. It doesn’t require any disk formatting or partitioning; the Ubuntu filesystem lives in a disk image within Windows’ filesystem. This setup allows Windows users to “try before they buy”, letting them take Ubuntu for a spin while still keeping their Windows applications and data.

Installation is dirt simple. You simply download the Wubi installer and double-click on it…

…which takes you to this window, where you enter just enough data to start the installation process:

You need only enter these six pieces of information to install Ubuntu using Wubi:

• The drive on which Ubuntu is to be installed
• The amount of disk space to allot to Ubuntu (up to a maximum of 30GB)
• Which desktop environment to use
• Which language to use
• A username
• A password

Once you’ve provided this information, click Install…and that’s it. The installer does the rest:

And soon afterwards, you’re greeted by this window, which prompts you to reboot your computer:

And soon afterwards, you’re greeted with this screen:

You’ll see this screen every time you boot up from now (or at least until you uninstall Wubi, which you do from within Windows; uninstalling Wubi is as simple as uninstalling any other Windows app).

Finally, you’ll see this:

I logged in and started checking to see if Ubuntu recognized devices on my laptop:

• Video: check! All resolutions right up to the maximum of 1440 by 900 were supported.
• Sound: check!
• Card reader: check!
• Wireless: check!
• Webcam: once I installed Skype, check!
• Volume dial: (It’s a hardware dial that sends volume-change messages to the system) check!
• Screen brighten/dim buttons: check!

I checked the filesystem and found that the Windows filesystem was accessible via the host directory, meaning that I could access any files on the Windows portion of the system. I set things up so that my home directory in Ubuntu had links to some of the folders in my user directory in Windows.

All in all, it was the least complex Linux installation experience I’ve ever had. If you’re a Windows user thinking about giving Linux a try, I highly recommend taking Wubi out for a spin.

Here’s a little story about customer service: while staying at a hotel villa in Disney World, Paul Campanale tossed away a cardboard container, not realizing that it contained his wife Karen’s engagement, wedding and five-year-anniversary rings. Employees at the hotel told Campanale that recovering the jewelry would be impossible, but executive housekeeper Drew Weaver realized that the trash from the Campanales’ villa wouldn’t have reached the compactor yet. Weaver and seven volunteers from staff put on protective clothing and went dumpster-diving — and found the rings.

I’m telling this story here, in a blog primarily aimed at techies in startups and small- to medium-sized companies, because it’s an excellent object lesson.

Those of us in small companies and startups often like to boast that one of the upsides of working at such a place is that you get to “wear many hats” or “play many roles” rather than just being siloed within the confines of your job description. However, I’ve seen on many occasions that as soon many of these boasters will often shy away from any customer-facing role because they see it as a miserable time-sink on par with meetings. It’s one of those times when you see so-called “small and agile” people suddenly revert to “big dinosaur” thinking and try to foist the burden onto someone else — someone’s whose job description is a closer match for the unwanted task: “Isn’t that marketing’s job? Or sales? Or maybe the receptionist can handle it.”

Sifting through the trash for something that a customer threw away out of absent-mindedness or distraction — some less charitable people I know who go so far as to say “stupidity” — could be seen as a low-value exercise. After all, the odds of finding the missing rings might have seemed low, the search could take a long time and occupy people who could be doing other things, and there was no profit to be made. A manager’s — and seven volunteers’ — willingness to perform an unpleasant task that probably wasn’t in their job description has probably earned the loyalty of the Campanales, who in turn have probably become life-long Disney resort evangelists. In fact, I’m certain that their evangelism is why I heard about their story, and also why you’re hearing about it now.

The lesson to take from all this? Everyone in a company, no matter how insulated from the outside world, is customer-facing. Make your customer feel special, and you’ll be special to them.

I’ll close with this chart from Creating Passionate Users, in which Kathy Sierra explains the difference between your customers feeling satisfaction, love and passion about your company:

Click the chart to see it with its original article on Creating Passionate Users.

[Found via Consumerist.]

Over at Signal vs. Noise, 37signals’ blog, David Heinemeier Hansson asks Are you sure you want to be in San Francisco? Here`s an excerpt:

If your idea for a web business is more along the lines of the mundane “product * price = profit” (3P) variety, I think the culture of San Francisco and that famous 20-mile radius around Stanford is anything but helpful. I might even go as far as say it’s downright harmful.

The flush availability of other people’s money is simply too tempting. When you’re not spending your own money, it’s easy to splash on a big open office on day one, a staff of 10+ in no time, and have few worries about paying the bills on the 1st of the month. It takes away much of the urgency to make money that I think is critical to build sustainable businesses. It gives you too many resources to be satisfied building simple tools for niche markets. Everything becomes about catching that huge wave.

I can vouch from personal experience that the line about what happens when you’re not spending your own money is so true. Buy me a beer and I’ll tell you about it.

Naturally, the question comes up: “If San Francisco, the Bay area, and Sillicon Valley aren’t good places to start a web business of the 3P variety, where is?”

David provides a quick list of cities where some interesting applications are being developed, which includes:

• Chicago (and originally, Copenhagen), home of BaseCamp
• New York, home of FogBugz
• Sydney, home of Campaign Monitor
• Ottawa, home of Shopify
• Austin, home of Blinksale
• Toronto, home of Freshbooks

I’m highlighting Toronto not only because it’s the city I call home, but also because there’s a strong small development shop community that’s been building up here over the past few years: we hosted one of the first BarCamps to follow the original, and created DemoCamp, CaseCamp and TransitCamp as well as the upcoming RubyFringe conference, which promises to be quite unlike any other developer conference out there. Toronto also offers some serious quality-of-life bonuses to techies, a very livable city with lots to do at night, Asian food aplenty (including three or four Chinatowns, depending on how you count ‘em), a smart workforce and proximity to major cities in the United States (we’re about an hour away by plane from New York, Boston and Chicago).

More on my experiences in a later post.

[Image courtesy of Miss Fipi Lele.]

The job fair takes place this Saturday, March 29th, from 9:30 a.m. to 12:30 p.m. at the Tucows offices at 96 Mowat Avenue (off King Street West, a block east of Dufferin). It’s an opportunity to talk one-on-one with the customer service and tech support managers and find out more about the company, as well as a chance to tell them what you could bring to Tucows.

If you’re planning to attend the job fair, be sure to read this article in the Tucows Blog that covers all sorts of topics, including:

• What to bring
• Tips on how to “ace” the job fair
• A video featuring Sherry Azim, who’s in charge of recruiting
• A “top ten” list of reasons to join Tucows

If you’re looking for a job at a successful tech company and you think you can fill a tech support or customer service rep role, go to the Tucows job fair this Saturday, and tell them Joey sent you!

Farewell, Aaron

It’s official: Aaron Brazell, the Director of Technology for b5media (where I hold the title of Nerd Wrangler), is leaving to pursue other projects. When he joined the company, it was a startup literally operating out of a garage and running on shared hosting. We’re now a blog network of over 300 blogs with a total of 10 million unique pageviews per month. I’ve worked with him for a mere three weeks — and one of those was spent at the South by Southwest Interactive conference — but he’s a solid guy, and his skills are evident in his work and the high regard in which he is held.

Here’s an excerpt from his “farewell” post in his blog, Technosailor:

It’s been a great ride, but now it’s time to look forward and explore new territory. Recently, through my interactions with so many wonderful people in the DC technology community, the PodCamp community, the larger social media, business and technology communities, my appetite for something new and challenging has been overwhelming. I’ve had several conversations with Jeremy Wright, our CEO, over the past months exploring this stuff and he has been amazingly supportive, as has the rest of the b5media team.

An exact date has not been set, as I want to make sure a replacement is found and brought up to speed, however it will probably be within the next couple of months.

Hello…You?

With Aaron’s departure comes a job opening for a new Director of Technology. Could it be you?

Here are some points on the position:

• You must either live in or be willing to relocate to Toronto. If you have to relocate, b5 will cover the relocation costs.
• We’re looking for an intermediate- to senior-level developer who’s worked on customer-facing web applications and properties.
• Our systems run on the LAMP stack and Wordpress.
• b5media is a startup, so you’d have to be comfortable working in a startup environment. We work hard, but we play hard too!
• We’re a blog network, so we need someone who’s passionate about blogging.
• You’ll be leading a team of techies working both locally (in Toronto) as well as remotely.
• Super-duper bonus: you’ll also be working closely with me, as I’m the tech project manager!

Here’s what Jeremy Wright, b5’s CEO, has to say:

End of the day, we hire smart people who like to have fun and really want to build great stuff that tens of millions of people are going to see. The challenges for this year are significant, but so is the opportunity. In fact, by this time next year, this individual will be leading a team of 15-20 folk building some of the most widely used tools in the blogging world.

If you’ve got questions about the job or b5, feel free to email me, but I also strongly recommend that you also email Jeremy (after all, he’s the CEO). We’re looking to fill this position as quickly as possible — if you think you’re our Director of Technology, let us know!

Didn’t I just do this?

Once again, it’s my last day at the job, which means I’m cranking that classic of 80’s hair metal: The Final Countdown by Sweden’s gift to rock, Europe.

It’s become a bit of an end-of-job tradition for me that started back at OpenCola, the dot-com that Cory Doctorow co-founded and for which I worked for during those heady last days of The Bubble. In the summer of 2001 when all but seven people (I was one of the seven) were laid off, some wag played The Final Countdown over the office intercom system. Since then, I’ve associated it with departures from a company.

Since it’s now my tradition, I now present a couple of versions of this song.

First, there’s the video for Europe’s studio version. (I’d post it on this page, but the copyright holders don’t allow that.)

Next, there’s the live version:

Can’t see the video? Click here.

Then, the most painful cover version of The Final Countdown, performed by Deep Sunshine:

Can’t see the video? Click here.

And finally, a Bollywood number that borrows from The Final Countdown’s opening riff. (Once again, the copyright holders won’t let me post it here, in spite of their having no compunctions about ripping off Europe.)u

The LOLcats site I Can Has Cheezburger? is looking for a .NET developer:

We’re looking for a Full-Time .NET Developer with a passion for coding with “srsly gud” .NET expertise. You will make the intarwebs a better tube for millions as we expand the capability and awsumness of our sites. We offer flexible hours, a great work environment, health benefits and freedom from the tyranny of spelllcheck.

The One and Only Technical Requirement:

A deep, deep, deep understanding of developing, deploying and managing customer-facing web sites using ASP.NET (using C#), SQLServer and IIS. We need .NET developers who have been working with the .NET (ASP.NET, IIS and SQLServer) for years and years and years (like at least 5).

Jenny Lam, Hillel Cooperman and Walter Smith of the software company Jackson Fish Market.

Seattle Taps Its Inner Silicon Valley is a recent New York Times article that opens with a pretty dramatic statement that I hope we’ll someday say about this weblog’s home city, Toronto: “Many communities dream of becoming the next Silicon Valley. [Seattle] is actually doing it.”

The city has its share of big players: Microsoft has its headquarters the nearby suburb of Redmond as well as satellite offices in Seattle proper, Amazon is based there, Google has a research lab there and Nintendo’s American headquarters is also in the area. However, the real topic of interest — from both the article’s point of view as well as mine — is the city’s startup ecosystem. “More young companies are moving in downtown,” says the article, “near the art galleries and bookstores around Pioneer Square. Still others are spreading into the surrounding suburbs.” A number of these startups fall into interestingly-named categories:

• The “Baby Bills”, startups formed by ex-Microsofties. The name comes (obviously) from Microsoft co-founder Bill gates and (less obviously for those of you who might be too young to remember) the “Baby Bells” that emerged from the breakup of AT&T.
• The “Baby Jeffs”, startups created by former Amazon employees, named after Amazon’s Jeff Bezos.
• The “Baby Sergeys”, startups run by former Googlers, named after Google’s Sergey Brin.

Silicon Valley got its start as the “Fairchildren” left Fairchild to form their own companies, whose employees moved between them or formed their own spin-off companies, creating the atmosphere of cross-pollination that turned the area into a high-tech Mecca. The same thing seems to be happening in Seattle, according to Walter Smith of Seattle software company Jackson Fish Market: “Seattle is like an adolescent version of Silicon Valley,” he says.

Just as Silicon Valley has Stanford, Seattle has University of Washington, which the article says is fostering the area’s entrepreneurial spirit in the same way. Another similarity is the area’s old industry: aerospace, which provided an earlier boom in the Seattle area, just as it did in the Valley. Now the entrepreneurs and venture capital are moving in, and there are social networks, support businesses and a business culture that views failure as a badge of honour, not shame.

How Green Was My Valley

Scenes from the Valley’s El Camino Real (left) and Seattle’s Pioneer Square (right).

The New York Times article on Seattle inspired this response on Seattle-based Redfin’s corporate blog: How Green Was My Valley. Where the Times chose to focus on the similarities between the Valley and Seattle, How Green Was My Valley takes the opposite tack and focuses on the differences. some of which are:

• Seattle has become unrecognizably wealthier in the past decade, yet is oddly unhappy about it. While Seattle has people who get nostalgic for the city’s good old days, the amnesiac Valley — most of whose denizens only came there for the tech gold rush — have neither the history there, nor any real connection to the place.
• People live in Seattle because they love Seattle — the lifestyle and schools, the mountains and the lakes. Contrast this with the blog article’s author’s story about his first roomate: “My first roommate spent four years building a company in San Francisco without ever buying furniture. When his startup went bust, he packed for the trip home to Toronto the same day.”
• The high cost of living keeps the Valley in a sort of post-adolescent collegiate state. A two-bedroom house in “Shallow Alto” (that was our nickname for it during the OpenCola days) will set you back $1.5 million, which prevents people from buying a suitable place for starting a family. “In Silicon Valley,” goes the author, “Seattle’s 28 year-old family man is still working his tail off for a hit.”
• Stanford is the Valley’s “Hogwarts”. “…without Stanford the Valley would grow old and die,” says the author. “Native Seattleites hardly notice Seattle’s Stanfordlessness; Valley expats never get over it.”
• Here’s something that reminded me of Paulina Borsook’s book Cyberselfish: In Seattle, “High-tech entrepreneurs are expected to be pillars of the business community…not, as Silicon Valley’s establishment likes to think of itself, pirates of the Caribbean.” Techies get involved in non-tech community organizations like the Rotary Club and seem to have a mindset connected to “a set of civic virtues bigger than any one company”.
• Seattle has a sense of “helping out” that’s much harder to find in the Valley: “And it has nurtured a rookie CEO like me. A Seattle journalist e-mailed me while I was still loading the tiny U-Haul that brought me here. A VC who should have eaten my gizzard for breakfast invited me to his lake house for dinner. A startup CEO who offered money-raising advice over lunch diverted us from Quiznos to Carmines.”
• The new-for-new’s sake ethos of the Valley isn’t so pervasive in Seattle. While techies in the Valley chase fashionable ideas, techies in Seattle have the freedom to work on less cool projects that work. Redfin itself is in the “uncool” business of real estate.
• There’s a sense of dedication and loyalty in Seattle. While many of Google’s engineer’s are “plotting their next startup on the company dime,” “ten years on at Microsoft, engineers deep in Redmond’s rain forests are still writing the next version of Office.”
• And finally, one similarity: both the Valley and Seattle have the weather as their selling point, for completely opposite reasons. Says Zillow’s Rich Barton of Seattle: “You work hard here because it’s gray. Then you go hiking or fishing or skiing.”

Toronto’s Challenge

A whole mess of Toronto tech people. Can you identify them all?

Along with Leila Boujnane, David Crow, Jay Goldman and Greg Wilson, I help put together the DemoCamp gatherings here in Toronto. As part of this group, as well as a Toronto-based techie and a long-time resident of this city (since 1975!), I have an interest in making Toronto a great place to work, live and play, in both my geek and non-geek modes.

As I’ve written before, I think that Toronto is an underappreciated gem of a city and that a lot of the elements required to make Toronto a high-tech startup hub are in place. We’ve got:

• A vibrant city,
• with a strong creative class,
• a healthy number of techies with a strong entrepreneurial bent,
• interesting neighbourhoods with lots of character,
• youth and liberalism,
• a local culture with strong social networks,
• a number of good universities in the area,
• and the Accordion Guy!

Okay, maybe the last item in that list isn’t absolutely necessary, but it couldn’t hurt.

There are a number of hurdles that we need to clear, not the least of which are the timidity of local investors and the sense among a lot of people here that “making it” means getting a job in a big company, not starting your own. Perhaps it’s a symptom of the national character; after all, Canada was founded by people loyal to the British Empire, people who said “Hey! We like being a colony! Taxation without representation? Fine by us! So King George talks to trees…who doesn’t?!”

I’m glad that there are a lot of people in Toronto who are thinking about this sort of thing, and I look forward to talking with them, making plans and putting them into action. Over the next little while, I’m going to talk about what it would take to build up Toronto as a high-tech hub and a livable city. Watch this space!

Earlier Articles on Toronto as a Startup Hub

In case you missed them, here are some links to older articles of mine about what it would take to turn Toronto into a startup hub:

• How to be Silicon Valley: My take on Paul Graham’s article, How to be Silicon Valley.
• On “How to be Silicon Valley”, Part 1: Comments on How to be Silicon Valley
• On “How to be Silicon Valley”, Part 2: Even more comments on How to be Silicon Valley.
• On “How to be Silicon Valley”, Part 3: In which Toronto high tech finds common ground with Toronto fashion.
• Silicon Valley Fight Club (or “How to be Silicon Valley, Part 4″): A private fight club made up of developers and engineers in Silicon Valley, and what it says about life there.
• On Becoming Silicon Valley, Part 5: Toronto developer David Janes’ take on How to Become Silicon Valley.
• On Becoming Silicon Valley, Part 6: My comments on Guy Kawasaki’s article, How to Kick Silicon Valley’s Butt.

Does your résumé look weathered? Has it grown to three or four pages over time? Is your first job after high school graduation still listed? Are you still displaying the date you graduated from college?

If you answered yes to any of these questions, she says, it’s time to redo your résumé.