CCS Insight Predicts More Mobile Devices Than People By 2017
CCS Insight’s infographic on the growth of mobile devices.
Click the infographic to see it at full size.
The market analyst firm CCS Insight says:
- More smartphones than non-smartphones were shipped for the first time in the first quarter of 2013.
- 1.86 billion phones will be shipped in 2013, and 53% of them will be smartphones.
- More than 50% of the mobile phones in North America and Western Europe are smartphones; by the end of 2015, this figure should be more than 80%.
- Global shipments of smartphones and tablets will increase 2.5 times between 2012 and 2017, reaching 2.1 billion units.
- By 2017, the number of smartphones and tablets combined will surpass the global population.
Tablet Ownership in America
The Pew Internet and American Life Project reports that 34% of Americans age 18 and over own a tablet computer, such as an iPad, Samsung Galaxy Tab, Google Nexus Tablet or Kindle Fire. They report that this is almost double last year’s tablet ownership rate of 18%.
They report that the people most likely to be tablet owners fall into one or more of these categories:
- Households earning $75,000 or more a year — they made up 56% of the tablet owners.
- Adults in the age range of 35 to 44 years old; they accounted for 49% of the tablet owners.
- College graduates, who made up 49% of the tablet owners.
They noted that there were no statistically significant difference in tablet ownership between men and women, or among different racial and ethnic groups.
The groups that saw the biggest increases in tablet ownership over the past year were:
- Parents with minor children living at home: tablet ownership rose from 26% in April 2012 to 50% in May 2013.
- Adults in households making $75,000 a year or more: tablet ownership rose from 34% in April 2012 to 56% in May 2013.
- College graduates: tablet ownership rose from 28% in April 2012 to 49% in May 2013.
Digitas Says That the LGBT Market Really, Really Love Their Mobile Devices
The brand agency Digitas says that if you’re looking for a demographic that have really embraced their mobile devices, you want to reach the LGBT (lesbian, gay, bisexual and transgender) demographics. They’ve been using mobile devices twice as long as the general population, and spend twice as long on their mobile devices. Their numbers, based on a study of 1,595 LGBT adults in the U.S., is detailed in the infographic below:
2 replies on “Mobile Device Demographic Roundup: More Mobile Devices Than People By 2017, 1 in 3 American Adults Owns a Tablet, and the LGBT Market Really Love Their Mobile Devices”
[…] This article also appears in Global Nerdy. […]
With the proliferation of utilizing your smartphone as a key or wallet via technologies like NFC, our obsession over smartphones will only increase. One has to wonder though how long the traditionally made smartphone and/or tablet will stay in existence. In the advent of seamless access to information everywhere and the utilization of technology such as SAMOLED, one has to wonder if better enablement of the OS should be the focal point over the smartphone and/or tablet itself.