Six Apart, the developers of Movable Type and hosts of TypePad and LiveJournal, have launched Vox, their social networking thing.
Vox is a social network like Facebook, Friendster, or MySpace, except with much finer-grained privacy controls over who can see what, and with a fully-functional blogging engine at the core. Even though Vox users will be able to share their photos and media playlists with one another like on MySpace, it would seem that it's destined to be a place where people actually get to know one another
In anticipation for this event, we asked all of you guys to share what aspect you most appreciate or like about Vox. The answers were varied and personal (just like Vox members) but there was one aspect that really shines: the Vox community. Even though Vox is primarily focused on allowing you to share your life with the people you already know and care about – and, more importantly, care about you — during the past months of the beta/preview real friendships have developed
Marshall Kirkpatrick at TechCrunch points out another two things Vox has going for it: easy customization through dozens of visually-pleasing templates, and tastefully unobtrusive advertising.
Privacy tools, pleasing aesthetics, and low-key advertising. Vox is like the anti-MySpace.
Technorati Tags: Vox, Six Apart, MySpace, social networking, blogging