Last year’s CyberX Tampa Bay event was a big hit, and it was only natural that there’d be another one this year. Like the first one, this year’s event was packed.
The moment I walked into the venue, I saw so many people and had so many conversations that I never got the chance to take pictures until the start of the “welcome” session in the large room:
…after which we had the choice of two breakout sessions:
Chronicles of an Entry-level Cybersecurity Professional
The Wheel of Misfortune
I went to the Wheel of Misfortune, where audience members got the chance to answer cybersecurity questions for Google swag. Anyone in the audience could volunteer to come up to the front, spin the wheel of topics and answer a question based on that topic.
Hosts Jason Allen and Jonas Kelley were pretty relaxed about audience assistance. At one point, I yelled out the acronym for remebering the 7 layers of the OSI network model — “Please Do Not Take Sausage Pizza Away!” — and no one was penalized.
The room, where every seat and available spot to stand was occupied, was lively, with people enjoying themselves. The audience participation, aided by two engaging hosts, kept the room lively until the very end.
It was then time to recognize CyberX Tampa Bay’s 2023 honoree — someone nominated by attendees as being the person who made the biggest positive impact on Tampa Bay’s cybersecurity scene. This year’s honoree was Jeremy Rasmussen!
And to close the evening, there was the keynote panel on cybersecurity myths. It featured…
I attended Google Developer Groups’ DevFest Tampa Bay event this past weekend, which took place in USF’s Engineering building and featured a healthy number of students in attendance.
…and they shared their leadership experiences, both good and bad. I bounced between their session and this one:
This was ArtemisNet’s session on creating a USB Rubber Ducky, a favorite toy from the hacker’s bag of tricks. It looks like an ordinary USB flash drive, but when plugged in, it sends keystroke signals to the victim’s computer, which thinks it’s an ordinary keyboard. Typically, an attacker would pre-program it to type commands to perform all sorts of security-breaching actions, such as collecting sensitive files or security information and then exfiltrating it for later analysis.
(If you thought you’d seen something like this on a TV show before, you probably did; there was one in Mr. Robot.)
Of course, you need some kind of small processing device to build a Rubber Ducky, and ArtemisNet provided them, free of charge — a Raspberry Pi Pico! Here’s mine:
Afterwards, I bounced over to the other room to see Liz Myers’ “Coffee, Code, and Tensorflow” session…
…and also caught bits of the Flutter and hackathon sessions.
And finally, my employer, Okta, was one of the event sponsors. As their representative here in “The Other Bay Area”, I’m working on getting them to sponsor more local events. Watch this space!
Are you trying to start or build a UX practice in your organization? Have you run into a brick wall when trying to get support? Are you constantly trying to “sell” UX to your executive team? Nothing speaks louder than being able to show a return on investment (ROI). In this edition from our UX Fundamentals series, Phil Doughty will show us how we can put UX into terms that make sense to the C-suite; dollars and cents.
For about an hour, Phil, a Customer Success Manager at UserTesting, led the group through his presentation showing how to speak the language of stakeholders in order to convince them of the necessity and value of UX in software and services. He was assisted by his coworker Christian Knebel (also a Customer Success Manager), who teleconferenced in from Dallas.
In the end, Phil argues, you have to account for stakeholder needs. When talking to the C-suite, that often boils down to dollars and cents. You need to convince them that good UX either…
Increases the money you make, or
Decreases the money you spend.
Phil spent a fair bit of time on Google’s HEART framework. It’s a powerful tool tailored for UX teams, empowering them to prioritize and enhance distinct facets of the user experience, while also enabling the establishment of clear objectives and user experience metrics to measure their achievements.
HEART, as the acronym suggests, is made up of five key elements, each representing a different aspect of user experience measurement:
Happiness: This element gauges user satisfaction and overall happiness with the product or service. It often involves surveys or feedback mechanisms to assess user sentiment.
Engagement: Engagement measures how actively users interact with the product. It can involve tracking metrics like the number of visits, time spent, or specific user actions within the application.
Adoption: This aspect focuses on user acquisition and the rate at which new users are embracing the product. It assesses how effectively the product is attracting and onboarding new users.
Retention: The rate at which users continue to use the product over time. It helps assess whether the product is successful in retaining its user base and preventing churn.
Task Success: A measure of how efficiently users can complete specific tasks within the product. You can measure this by tracking success rates, error rates, or task completion times to identify usability issues.
HEART’s five elements collectively provide a comprehensive framework for evaluating and improving the user experience of a digital product or service. You can apply them to a single feature in your software or service — or ideally, to the whole thing.
If there was one slide that everyone should have taken a picture of, it’s the one above — Metrics vs. KPIs. This makes it clear:
A metric is a qualitative measurement of how your product, service, and experience, and specific initiatives are performing.
A KPI — short for key performance indicator — is a kind of metric that measures critical, organization-wide business outcomes that reflect that oragnization’s goals and vision, typically from a financial perspective.
For example, an ecommerce site’s conversion rate — the percentage of website visitors who take a specific action, such as making a purchase — would be a metric, but it wouldn’t be a KPI.
However, that site’s monthly revenue growth — the increase in revenue from one month to the next — is a metric that also qualifies as a KPI. It’s a KPI because it reflects the site’s core business objective: to increase revenue over time.
Typically, a free meetup will get half the people who registered to actually show up, but this one was different — we had a packed room, and it appeared that at least two thirds of the registrants were there! It looks like the result of interesting presentations and an involved, active tech scene.
The Tampa Bay User Experience group has these upcoming events:
Pictured above is the back of the packaging for Samcorn’s 9H tempered glass screen protector for smartphones. I chuckled at the “Protection of God” sticker that seals the box — these screen protectors are good, but they’re not that good.
Of more interest to me is what they’re protecting: a Google Pixel 7 phone with 128GB storage, pictured above. It’s not the newest Pixel anymore, but its specs are pretty good (its benchmark scores are 813,114 for AnTuTu v9: 813114, 3288 for GeekBench v5.1, and 59fps for GFXBench). I picked up a refurbished model for a little over $300. If you can find one at this price, it’s one of the best “bangs for the buck” in smartphones right now.
I’ve got a whole lot of mobile development articles coming up — for both here and the Auth0 Developer Blog — and having a nice Android unit will come in handy.
Here’s the “official unofficial” list of tech, entrepreneur, and nerd events for Tampa Bay and surrounding areas for the week of Monday, October 23 through Sunday, October 29, 2023.
On Monday at 8 p.m., Code CoOp Tampa will co-host an online session: Intro to the Web Inspector, an introduction to the handy tool that every web developer should become very familiar with. Find out more and register here.
The big event for Tuesday is CyberX Tampa Bay 2023, a celebration of technology, cybersecurity, and digital transformation. Part networking event, part mini-conference, it’s a great way to expand your knowledge of cybersecurity and expand your circle in “The Other Bay Area’s” tech scene. Find out more and register here.
The Second Annual Florida Automation Expo takes place on Wednesday! The theme is Digital Transformation, and the United States Central Command’s Chief Technology Officer will present the keynote on Digital Transformation in the Military. Admission is free. Find out more and register here.
On Wednesday at noon, join Women Who Code Tampa’s online session, Develop Better Tech: Discovering UX Design & Research. This session will feature a panel an expert panel of technologists who’ll share their professional path to UX design and research, what UX problems they are working to solve, and discuss the importance of diversity in UX design. Find out more and register here.
It’s the Tampa Bay AWS User Group’s 6th anniversary, and they’re celebrating at 6:00 p.m. at Del Frisco’s! Come for the free food and drink, stay for the people. Find out more and register here.
At 6:30 at Armature Works, it’s another Tampa Devs “Meet and Greet!” As they say — “Join us for a delightful social gathering at the renovated Armature Works, where you can enjoy drinks, food, and friendly conversations. Whether you’re new to the area or a long-time resident, this event is a fantastic opportunity to meet new people and expand your social circle.” Find out more and register here.
On Thursday at 5 p.m., join Computer Coach for the online panel discussion, Job Searching During the Holidays. There’ll be a panel of experienced talent acquisition professionals who understand the intricacies of job searching during the holidays, and they’ll share tips, strategies, and motivation to navigate the job search journey during the festive season. Find out more and register here.
At 6 p.m., the Vue.js Tampa Bay meetup makes its comeback with an in-person session on Nuxt.js. You’ll see a demo of Nuxt and its different deployment strategies. There will also be a portion where you will watch a Nuxt app get built, and you can follow along.. Find out more and register here.
At 7 p.m., Neon Temple are holding a sticker night! They say: “Come on down and explore the process of designing and printing your own stickers! Have a design already, come get it printed, no design, have no fear you can play with one of ours.” Find out more here.
Tampa Code Camp, also known as TampaCC takes place on Saturday! Tampa Bay’s annual FREE coding conference returns to Keiser University’s Tampa campus with sessions on all sorts of tech, development, and career-buildibng topics. Find out more and register here.
How do I put this list together? It’s largely automated. I have a collection of Python scripts in a Jupyter Notebook that scrapes Meetup and Eventbrite for events in categories that I consider to be “tech,” “entrepreneur,” and “nerd.” The result is a checklist that I review. I make judgment calls and uncheck any items that I don’t think fit on this list.
In addition to events that my scripts find, I also manually add events when their organizers contact me with their details.
What goes into this list? I prefer to cast a wide net, so the list includes events that would be of interest to techies, nerds, and entrepreneurs. It includes (but isn’t limited to) events that fall under any of these categories:
Programming, DevOps, systems administration, and testing
Tech project management / agile processes
Video, board, and role-playing games
Book, philosophy, and discussion clubs
Tech, business, and entrepreneur networking events
Toastmasters and other events related to improving your presentation and public speaking skills, because nerds really need to up their presentation game
Sci-fi, fantasy, and other genre fandoms
Self-improvement, especially of the sort that appeals to techies
Want to improve the title of Marc Andreessen’s screechy screed, The Techno-Optimist Manifesto? Easy. Just replace the misused word “optimist” with the more accurate “fascist.”
It reads like a supervillain monologue
From the opening sentence, “we are being lied to,” the essay takes bigger and bigger leaps into supervillain monologuing, with lines like “we are not victims, we are conquerors” [and yes, the italicization is Andreessen’s].
But the cherry on this shit sundae — and my personal favorite — is the line “We are not primitives, cowering in fear of the lightning bolt. We are the apex predator; the lightning works for us.” That sounds exactly like Marvel Comics’ Doctor Doom!
The “enemies list” that appears two-thirds of the way into the polemic seemed hilarious at first, but then you realize “Oh shit, he’s serious.” Naming “trust and safety,” “tech ethics,” and “risk management” as things to be opposed is the kind of thing an old Saturday morning cartoon villain would do. I’m reminded of the bad guys on Captain Planet, who declared war on clean water and air.
But as bad as the similarities to cartoon villainy are, the Techno-Optimist Manifesto takes its inspiration from something far, far worse.
The Futurist Manifesto
The real red flag is this paragraph, which you can find smack-dab in the middle of the essay, which is intentionally written with the structure of a poem:
To paraphrase a manifesto of a different time and place: “Beauty exists only in struggle. There is no masterpiece that has not an aggressive character. Technology must be a violent assault on the forces of the unknown, to force them to bow before man.”
He could’ve made it much shorter by writing: Kneel before Zod!
There is no longer any beauty except the struggle. Any work of art that lacks a sense of aggression can never be a masterpiece. Poetry must be thought of as a violent assault upon the forces of the unknown with the intention of making them prostrate themselves at the feet of mankind.
There’s a helluva lot of batshittery in Futurist Manifesto, and Marc Andreessen retrofitted it into the Techno-Optimist one.
Marinetti and Futurism
The Italian verision of Futurism started with a car accident.
Like the author of the Techno-Optimist Manifesto, the author of the Futurist Manifesto was in the top 1%. Marinetti had a very nice car — a Fiat Cabriolet — which was no small achievement, considering that it was 1908. (For reference, the first Fiat was produced in 1899, not even a decade before.)
In 1908, while driving home after a friend’s party outside of Milan, Marinetti was speeding and had to swerve to avoid hitting two cyclists. The car went into a ditch and was totaled.
In writing about the incident, he clearly paints himself as a lead-footed driver, describing himself as driving so fast that his car was: “hurling watchdogs against doorsteps, curling them under our burning tires like collars under a flatiron.”
(Remember, he was a rich, eccentric poet.)
Here’s how he described the crash:
The words were scarcely out of my mouth when I spun my car around with the frenzy of a dog trying to bite its tail, and there, suddenly, were two cyclists coming toward me, shaking their fists, wobbling like two equally convincing but nevertheless contradictory arguments. Their stupid dilemma was blocking my way—Damn! Ouch! … I stopped short and to my disgust rolled over into a ditch with my wheels in the air …
The lesson most well-adjusted people would’ve taken from the crash would be “don’t drive faster than you can maneuver,” but that requires one to be well-adjusted. Marinetti decided that it was a symbol of the new world (the car) destroying the old one (bicycles). It captured all the things that excited him: speed, technology, risk, and violence. He thought that they perfectly illustrated the rapidly changing world around him and were signs of a new everything — a new, more mechanical world, in a modern era where everything is fast and furious.
That led him to write the Manifesto in 1908. First published in 1909, it was meant to kick-start an art movement to transform the world — starting with Italy.
The main part of the Futurist Manifesto was written as a set of 11 statements, each one a short or one-sentence paragraph. Andreessen borrowed the style when writing the Techno-Optimist Manifesto:
We want to sing the love of danger, the habit of energy and rashness.
The essential elements of our poetry will be courage, audacity and revolt.
Literature has up to now magnified pensive immobility, ecstasy and slumber. We want to exalt movements of aggression, feverish sleeplessness, the double march, the perilous leap, the slap and the blow with the fist.
We declare that the splendor of the world has been enriched by a new beauty: the beauty of speed. A racing automobile with its bonnet adorned with great tubes like serpents with explosive breath … a roaring motor car which seems to run on machine-gun fire, is more beautiful than the Victory of Samothrace.
We want to sing the man at the wheel, the ideal axis of which crosses the earth, itself hurled along its orbit.
The poet must spend himself with warmth, glamour and prodigality to increase the enthusiastic fervor of the primordial elements.
Beauty exists only in struggle. There is no masterpiece that has not an aggressive character. Poetry must be a violent assault on the forces of the unknown, to force them to bow before man.
We are on the extreme promontory of the centuries! What is the use of looking behind at the moment when we must open the mysterious shutters of the impossible? Time and Space died yesterday. We are already living in the absolute, since we have already created eternal, omnipresent speed.
We wish to glorify war — the world’s only hygiene — militarism, patriotism, the destructive act of the libertarian, beautiful ideas worth dying for, and scorn for women.
We want to demolish museums and libraries, fight morality, feminism and all opportunist and utilitarian cowardice.
We will sing of the great crowds agitated by work, pleasure and revolt; the multi-colored and polyphonic surf of revolutions in modern capitals: the nocturnal vibration of the arsenals and the workshops beneath their violent electric moons: the gluttonous railway stations devouring smoking serpents; factories suspended from the clouds by the thread of their smoke; bridges with the leap of gymnasts flung across the diabolic cutlery of sunny rivers: adventurous steamers sniffing the horizon; great-breasted locomotives, puffing on the rails like enormous steel horses with long tubes for bridle, and the gliding flight of aeroplanes whose propeller sounds like the flapping of a flag and the applause of enthusiastic crowds.
“Come see the violence (and misogyny) inherent in the system!”
If you’re a reader of this blog, the word “Futurism” doesn’t sound so evil, and neither do three of its four aspects — I’m sure that like me, you like the concepts of speed, technology, and even at least a little risk.
And besides, how serious could they be about that fourth part, violence?
It turned out, very serious, at least in theory. Marinetti referred to war as “the world’s only hygiene.”
Here’s the full paragraph from the Manifesto where that bit about war appears:
We wish to glorify war — the world’s only hygiene — militarism, patriotism, the destructive act of the libertarian, beautiful ideas worth dying for, and scorn for women.
I added the bold text for emphasis.
Once again, someone in the movies said it better — namely Arnold Schwarzenegger’s version of Conan the Barbarian:
In spite of their hatred for the calcified past, there was one long-standing tradition that Futurists were okay with: chicks ruin everything.
Futurism and fascism
If you ever find yourself examining an idea, approach, philosophy, or movement and asking “Is this fascist?”, you’ll find Umberto Eco’s Practical List for Identifying Fascists to be a handy checklist.
Futurism checks a lot (but not all) of Eco’s boxes:
The cult of action for action’s sake
Disagreement is treason
Appeal to social frustration
The enemy is both weak and strong
Pacifism is trafficking with the enemy
Contempt for the weak
Everybody is educated to be the hero
Selective populism
Futurism’s big difference from fascism is how each views the past. Futurists see the past as a useless relic holding them back, while fascists revere it as a golden, halcyon era that they must bring back.
Their similarities eventually overrode their differences. In 1918, Marinetti would form the Futurist Political Party, an extension of his artistic and social movement. A year later, they’d join another party, Fasci Italiani di Combattimento, whose name translates as “The Italian Fighting League.” That group would rename itself as the National Fascist Party in 1921. You might be familiar with their founder’s name: Benito Mussolini.
It’s more honest to call it techno-fascism
Let me show you what a real techno-optimist looks like:
I live, work, and play with technology — and with boundless joy and hope for the future — to the point that I’m associated with a technology that has nothing at all to do with what I get paid to do:
Seriously — if you’ve ever seen me give a presentation, you know what I mean when I say “techno-optimist.”
The Techno-Optimist Manifesto is heavy on the techno, and incredibly light on optimism. Yes, there’s a belief that the future could be better, but in that belief is the constant “j’accuse!” that if you’re not onside, you are the enemy — or at least a murderer.
That’s not optimism, but it is futurism. And you know where futurism leads.
Does any of this sound familiar? Disruption? Moving fast (and perhaps breaking things)? The rejection of history? Today’s most vocal voices in tech might not communicate their values with the same aplomb as the Italian poets, but they’re often saying the same kinds of things.
The article goes on to provide some examples of futurism’s ideas, expressed by today’s techbros, including Waymo’s cofounder Anthony Levandowski talking about how little he values history (“In technology, all that matters is tomorrow”) and “Google Memo” author James Damore’s claim that the gender gap in tech exists because men and women “biologically differ”.
In the end, Andreessen’s essay is just a long-form version of his tweet from December 3, 2022, which is just him saying “Let me do what I want, and stop getting in my way.”
I’m all for techno-optimism, but not the kind Andreessen’s selling.
In this article, you’ll find my photos and notes from that event.
Neon and the Secret Garden
Back around the time of the dot-com bubble, I was working in a Toronto consultancy made up of me and my friend Adam. We often worked at home, but when we were feeling stir-crazy, we took our laptops to a couple of local cafés and worked from there.
Since then, I’ve kept my eye out for my dream working café. There’s a pretty nice one in my neck of the woods — The Corner Club — and I take meetings and work from there every now and again.
But I have to admit it: Neon — the venue for the meetup — is my dream café / coworking space. It has more open places to hang out up front of the building, quieter working stalls in the back, and behind the building is the Secret Garden, an outdoor patio space. That’s where they served the food for the meetup: a combo of steak and veggie burritos, along with chips, guac and salsa.
The meetup was free, but also marked as “sold out” with a “join waitlist” button. That didn’t deter me because I knew the Great Unwritten Truth of Free Events:
Half the people who register for a free event never actually show up.
As I expected, no one was at the door to check attendees against a registration list. Besides, I had the accordion with me, and the “I’m with the entertainment” line often works.
The crowd at this meetup were pretty hardcore. I’d say about half of them either worked in an AI-related position at a more established company or at a scrappy AI startup, while the other half worked at a tech company and had an interest in AI. I suppose I fall into the latter category.
I struck up a conversation with someone who specialized in virtual memory who wanted to work on some memory virtualization techniques for use in large AI systems. We then walked out the back entrance to Neon’s “Secret Garden…”
…where they were serving food. I got into a conversation with someone who worked at Stability.ai, where we were joined by someone who wanted to make the leap from marketing to development.
When the Stability.ai developer was momentarily pulled away from the conversation, the marketer whispered “That name — Stability.ai — that’s familiar. What do they do?”
“Stable Diffusion,” I whispered back, and that was a name the marketer recognized. “Come to think of it, I don’t recognize any of this meetup’s speaker’s companies.”
Presentation 1: Build bulletproof generative AI applications with Weaviate and LLMs
This was the abstract for this presentation:
Building AI applications for production is challenging, your users don’t like to wait, and delivering the right results in milliseconds instead of seconds will win their hearts. We’ll show you how to build caching, fact-checking, and RAG: Retrieval Augmented Generation pipelines with real-world examples, live demos, and ready-to-run GitHub projects using Weaviate, your favorite open-source vector database.
Philip Vollet, Head of Developer Growth at Weaviate, gave this presentation. Weaviate makes a vector database, where the data is stored as vectors — think of them as really long tuples — a format that’s particularly useful for AI purposes.
I’m going to spend some time this weekend going through my hastily-scribbled notes and comparing them to my full-resolution versions of my photos of the presentations to see what I can glean from them.
I’ve included my photos here so that you can get a feel for what was shown at the event, and hey — you might find them useful.
Presentation 2: Customizing LLM Applications with Haystack
Here’s the abstract for the presentation:
Every LLM application comes with a unique set of requirements, use cases and restrictions. Let’s see how we can make use of open-source tools and frameworks to design around our custom needs.
The second presentation was by Tuana Celik, Developer Advocate at deepset, who make Haystack, a natural language processing (NLP) framework, and a cloud-based SaaS framework for machine learning and NLP.
Presentation 3: Context Matters: Boosting LLM Accuracy with Unstructured.io Metadata
This was the abstract for this presentation:
Retrieval Augmented Generations (RAGs), limited by plain text representation and token size restrictions, often struggle to capture specific, factual information from reliable source documents. Discover how to use metadata and vector search to enhance the ability of LLMs to accurately retrieve specific knowledge and facts from a vast array of documents.
The final presenter was Ronny Hoesada, Developer Relations Engineer at Unstructured, who make a product that converts unstructured enterprise data into formats that can be fed into vector databases and large language models.
Aftermath and observations
Observation #1: RAG is a hot topic in this crowd. The big topic of the evening and a common thread through all three presentations was RAG — retrieval-augmented generation. This is a process that enhances the results produced by large language models by retrieving additional facts or information from an external knowledge source. If you’ve ever added to a discussion by looking something up on your phone, you’ve performed a simple version of RAG.
Observation #2: Many SF tech meetups start later than Tampa Bay ones. I arrived in San Francisco Monday morning, and spent most of the day in my hotel room working on this article for Okta’s main blog and this article for the Auth0 by Okta developer blog. That process took the better part of the day, and by the time I’d finished the final edits at 6:30 p.m., I thought it would be too late to go to a meetup — but I was wrong. When I perused Meetup.com, it turned out that lot of in-person meetups in the San Francisco Bay area start at 7:00 p.m., including this one. I’ve been to Tampa Bay meetups that wrap up at that time!
Observation #3: Some attendees came a long way to catch this meetup, and many of them didn’t have a car. If you check the discussion on the Meetup page for this event, you’ll see it’s all about getting rides to the venue:
After the event, people were asking around to see if anyone could drop them off at places southward on the 101 or 280: San Mateo, San Carlos, Palo Alto, Mountain View, Woodside, or Cupertino.
Observation #4: People were seriously ready to work the room. More than half the attendees stuck around when the presentations ended. Some stayed for the beer, some stayed to mingle or hustle for their next job, and some stayed specifically to talk to the presenters.
I showed up wearing my travel clothes (see the photo above, taken at TPA earlier that morning), which were a sport jacket, dress shirt, jeans, and dress shoes, and as a result, a number of people at the event approached me and asked what company I was starting up. They saw chatty guy in a blazer and the neural networks in their heads pattern-matched it as founder.
I had conversations with founders or people who reported directly to a founder earlier that evening, so I did some introductions. They were easy to spot — it was a chilly night (10° C / 50° F) and a good breeze was coming in from the Bay, and they’d showed up in fleece vests, as is the custom there.
Observation #5: A lot of people here really know their stuff. The conversational topics were pretty hardcore, from discussions of cosine similarity and the finer points of tokenization (with a sidebar conversation about handling out-of-vocabulary cases) to how much of Hugging Face’s ever-growing set of models people have tried. “I’m a dabbler,” I admitted, “no more than a handful — a couple of the conversational ones, and a text-to-image and text-to-audio model.”
I also got deep into a chat about the Mojo programming language, during which I glibly introduced myself to someone as “Markov Cheney,” and to my complete lack of surprise, they got the joke.
I’m still mulling over my experience at this meetup and thinking about some meetup organization and presentation tricks to borrow.