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Staying Healthy at PDC2008 (or Any Other Large Conference)

Brain in a jar: "PDC2008: Capture the brainpower"You’ll get way more value out of PDC2008 — the 2008 Microsoft Professional Developers Conference — if you stay healthy. With that in mind, here are some health tips that I’ve picked up in thirteen years of geek conference-going…

Wash Your Hands

Logo for "Global Handwashing Day"
Logo for Global Handwashing Day, which took place on October 15th.

It applies to everyday life, and doubly so at conferences where you’ve got thousands of people shaking hands and passing around swag, business cards and drinks: washing your hands is the single most effective way to prevent the spread and catching of infections. Do it between sessions or when you have a spare moment, and especially if you’re about to grab a bite to eat.

Purell hand sanitizer

If for some reason you can’t wash your hands — maybe you’ve staked out a front row seat at one of the Ray Ozzie keynotes and there’s no one to hold your place — you can always opt for a hand sanitizer. Just remember that you’re going to have a slight greasy handshake afterwards.

Get Some Sleep

Homer Simpson sleeping

Many developers have a relationship with sleep that’s reminiscent of many models’ relationship with food: it is both the enemy and a secret shameful love. Models load up on water, eat ice cubes and kleenex and load up on stimulants; developers just load up on stimulants. Consider how caffeine is part of our culture, from giant coffees to energy drinks to Jolt Cola awards to caffeinated soap and lip balm.

When I started taking up busking as a hobby, I came into contact with a lot of homeless people. Sleeping rough on the streets is full of interruptions, so many of them are not only home-deprived, but sleep-deprived. Even when the weather’s good and they’re getting food, they’re still more prone to falling ill. More importantly, lack of sleep does terrible things to their minds, making them increasingly erratic and robbing them of the ability to make good decisions. Some of their most immediate problems can be solved simply by somehow giving them a steady roof over their heads so that they can get a good night’s sleep on a regular basis.

Sleep is important at information-rich conferences like the PDC. A well-rested mind picks up information more quickly and retains more, and that’s at least one of the reasons you (or preferably, your company) shelled out the big bucks to attend. You’ll also do better social networking if you aren’t falling asleep in your beer.

Try to get some decent sleep on at least a couple of the conference nights. If you’re arriving on Sunday, you might want to take it easy on Sunday night so that you can hit Day One of the conference, which includes the first Ray Ozzie keynote, with full force. It would appear that Tuesday night might be the busy night, as that’s when the big attendee party at Universal Studios is happening, so make sure you plan around that.

If you can find a point in the day where none of the sessions are that interesting to you, declare “nap time”, especially if it’s in the long doldrums of the afternoon, when your attention is most prone to wander and the urge to nod off is greatest. Head back to your hotel room, ste the alarm clock and give yourself anywhere from 30 to 90 minutes’ worth of rest, if not outright sleep. You’ll be recharged for the evening, when the human contact part of the conference — the most irreplaceable, irreproducible part — kicks into high gear.

All the sessions are recorded on video with one camera on the speaker and one on the projected slides, so unless you’re dying to have a one-on-one with the speaker or just want to catch the “vibe” of a particularly exciting presentation or keynote, you can always download the video later. It’s the meeting other developers and Microsofties (like me!) part that can’t be downloaded on video or distilled from the presentation slides and notes.

And remember: caffeine is not a sleep replacement! It might keep you going a little bit longer, but you won’t be firing on all cylinders, and it won’t help recharge your immune system like sleep does.

Eat Well

Zombie food pyramid

“Let food be your medicine and medicine be your food,” as Hippocrates said. Remember, food isn’t just fuel; it’s also construction material, which means that the best way to stay healthy is to eat healthy.

I have no idea what sort of food will be available at the venue, but it is in Los Angeles, one of the most health-obsessed cities in the most health-obsessed state in the union. It shouldn’t be that hard to find healthy food.

Make sure you try dishes made with local produce. A lot of vegetables are grown right in California, and even the produce at the local big-chain grocery store is better there than most toher places in North America.

Cold-fX is Your Friend

Bottle of Cold-fX

If you’re American, if I say “a pill that prevents colds”, it’s likely that you’d think of Airborne. You’re probably also aware that they recently lost a class-action suit for falsely claiming that it prevents colds. The Center for Science in the Public Interest says that there isn’t any credible evidence that Airborne prevents colds or protects you from germs.

However, if you’re Canadian like me, if I say “a pill that prevents colds”, you’d probably think of Cold-fX. Health Canada, the Canadian equivalent of the American FDA (except that they’re more cautious), has approved their claims that it “helps reduce the frequency, severity and duration of cold and flu symptoms by boosting the immune system.”

It’s pricey — a 60-capsule bottle typically goes for slightly under CDN$30 — but I always take it with me for long flights and conferences. I personally recommend it.

Cold-fX is widely available in Canada, and I think it’s also available in several parts of the U.S..

Boozin’

Robert Scoble and Joey deVilla, drunk at Mooseknuckles bar in Austin at SxSW 2008
Scoble and me at South by Southwest 2008, back in March.

Let me cite a passage from my favourite etiquette book, The Modern Gentleman:

Recall the flower of youth, when running on slippery pool decks before hurtling into a cannonball seemed a biological imperative; later in life, wait an extra ten seconds before launching into a graceful swan dive. These boyhood lessons translate into all social behaviors, especially drinking. Be a refined tippler, the part-time, lovable degenerate. Impetuousness ripens into spontaneity, impatience into timely verve, unbridled energy into charisma and elan. Mastering alchohol means picking times to roar, not becoming the nightly wet rag or fun vaccuum. Instead of floundering into slurred oblivion, revel in a sustained buzz of balance and loose chat. Aspire to be “the man that can hold his liqour” as opposed to “that old pathetic drunk”. Get in touch with your chakras and vitality; the venerable vices are not an intrusive competition, but a limbering stretch of control. The ethic of alcohol is about acknowledging personal limits, even as you intentionally step past them.

Since the big Ray Ozzie keynotes are on Monday and Tuesday morning — at eight-freakin’-thirty in the morning — it might be a good idea to go easy on the boozing on Sunday and Monday nights. The big party is on Tuesday night, so be sure to hydrate if you want to catch Microsoft Research’s Rick Rashid’s keynote at 8:30 a.m. on Wednesday.

Oh Yes, the Rumpy-Pumpy

Hallowe'en his-and-hers "plug and socket" costumes

I have two pieces of advice:

  1. Use protection. If you don’t know why, you shouldn’t be doin’ the rumpy-pumpy.
  2. If you’re a straight man, do a gender-check. I remember the incident at Def Con 9 in which a guy got “Crying Gamed” in one of the hot tub — the entire thing was caught on video with one of those camcorders with night vision and a ridiculous amount of zoom, and by mid-morning after the unwitting sausage party, everybody had seen it. If you’re a straight guy, you probably don’t want this to happen to you. If you’re not, give him one for me!
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Questions and Answers: Evangelism and Building Production Code

Since my announcement that I was joining Microsoft as a Developer Evangelist, I’ve received a number of questions via this blog’s comments and email that I thought were worthy of turning into their own articles. This article is an answer to a couple of questions that Avdi asked in the comments to the article The Journey Begins:

While I’ve left behind the world where MS matters from a development perspective (except inasmuch as we must cater to IE6/7 foibles), I’m not a reflexive MS-hater. I still think .NET, C#, and related tech is one of the more important evolutions in recent development trends.

I have to ask, though, from the point of view of a working developer: will you be using MS tools to develop production software? And if not, will you feel comfortable evang-er, advising software that you yourself aren’t forced to deal with on a day to day basis while meeting deadlines?

"With you always": A woman working at a computer, with Jesus helping out

Let me tackle the first part: Will I be using MS tools to develop production software?

The short-term answer is “no”. For the next little while, I’m going to have my hands full between getting familiar with Microsoft’s developer tools and evangelizing to the largest target audience I’ve ever had.

I will be coding all the while. In the beginning, it’ll be mini-projects for my benefit, written in the spirit of “I hear and I forget, I see and I remember, I do and I understand”. Then, it’ll be example code for articles and presentations. Then, larger examples written with the intent that at least a few developers will take that code and incorporate it into or use it as the basis of their own projects.

And finally, at some point, it is my hope to eventually use the Microsoft tool skills I pick up to eventually work on a full project. Not every Microsoft evangelist does this, but guys like my buddy John Bristowe, who came to the Developer and Platform Evangelism group from the world of production coding, still contributes code to real projects. Having come from that same world, it’s my hope to do the same.

Me, in the "Byte Club" video on b5media

And now, the second part: Will I feel comfortable evangelizing software that I myself am not forced to deal with on a day to day basis while meeting deadlines?

Absolutely. In fact, I’ve been doing that for about five years already.

I’ve been writing about Ruby and Rails since I started the Tucows developer blog The Farm (which has since been retired) back in 2003 and Global Nerdy in 2006. Both blogs either have been or are considered to be quite authoritative on Ruby and Rails. During those five years, how long have I worked on a production Ruby or Rails project? Three months, and that project was cancelled when all the developers jumped ship. Even though the amount of time I have spent on Ruby/Rails production code makes is five percent of all the time I’ve been writing about it, this blog’s stats and the feedback I’ve received online or in person says that what I’m doing is of value to people who writing living, breathing production code.

I wrote full-time production code for eight years, and can call on that experience. Better still, some of that code has been in use for a long time. In this world of ephemeral software, especially in the age of web applications, I’m very proud of the fact that my longest-lived codebase, which I wrote back in 1998, was the basis for an application that was in production until a couple of years ago, in software that sold for $12,000 a seat for the full version. (Quite fittingly, I wrote it using Microsoft’s Visual Basic.)

As for understanding how present and future tools will be used in real-world production situations, that where my people skills will come in handy. Part of the job involves talking to developers and finding out what works and doesn’t work for them. I can then help in all sorts of ways, from coming up with solutions to giving their feedback back to Microsoft. Tech evangelism is two-way: I speak to developers for Microsoft, and at the same time, I speak to Microsoft for developers.

On Going Back to Evangelism

Joey deVilla chatting with Zed Shaw

Over the past year, I’ve been giving some serious thought as to what I wanted to do. You can see this in my article from last year, Assrockets and Opportunities, which was my attempt at an answer to the question “Did I want to become a full-time coder or do technical evangelism?”

In the end, I think I was asking the right question, but not phrasing it the right way. It should have been “What do I love and excel at, and what sort of work will get me there?”

I love writing software. There’s nothing like the feeling of crafting something and seeing it work; it’s even better if other people find it useful. At the same time, I’m also a showman at heart. My Myers-Briggs personality type is “ENTP”, where “E” is for extrovert, a relative rarity among programmers (Tog on Interface cits research saying only 15% of programmers are extroverts). I figured that it would be a waste if I were to ignore this aspect of myself when figuring out how I spend half my waking life.

Hence tech evangelism, a job that lets me maximize my talents. I get to write code and get to be a showman and communicator at the same time. I also get to “look up” and try things that I might not be able to try if I had to keep my nose to the production code grindstone all the time. Best of all, I feel as if I’m getting paid to do my hobby. If you can find work that makes you feel like that, by all means, grab on and don’t let go.

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Nerd Costumes

I’m going to a wedding where the dress code is “a little antiquey and a little Hallowe’en-y”. I’ve chosen to interpret that as steampunk and decided that one good place to locate the right accoutrements for my outfit would be Malabar, an Accordion City costume shop that’s been supplying theatres, the opera, renaissance faires and costume party-goers for decades.

While looking around the store, I passed by a wall of quick costume kits, which included not one but two nerd costume kits, both of which are modelled after the “IBM COBOL programmer circa 1960” stereotype, on which John Hodgman’s “I’m a PC” character is based:

Nerd cosutme kit, featuring glasses, bow tie, "Hello my name is" sticker and pocket protector

Nerd costume kit, featuring glasses, "Dilbert" style tie, tech support ID badge and pocket protector

If you really want to see a truly nerdy costume, wait until next week when I post my photos from the wedding.

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Salmagundi for Tuesday, October 21, 2008

Like Being on a Deserted Island

The Lord of the Flies from "The Lord of the Flies"

Evan “First Blogger, then Odeo, now Twitter” Williams says “Starting a company is like landing on the shore of a deserted island”. The first question that came to mind was “Is that a regular deserted island or a special Lost-style deserted island?”

The simile is apt. Earlier this year, I was in a start-up that was pretty much like Gilligan’s Island or the one in Lord of the Flies.

Geeks vs. Suits

The techie view of a company vs. the business view

In the blog pl patterns, Jonathan Tran writes about Techies vs. The Business, in which he compares the ways techies and suits look at the same business:

For technical people, they know computers. They know software. Given the right resources, they can make a computer do anything — anywhere, anytime. Their deep-rooted belief is that passive income can be achieved by writing software once (a fixed cost) and distributing it to millions who each pay a fee (variable income).

For business people, they know cashflow. They know the symbiotic relationship between employees and business owners. And in this day and age, there will always be people looking for jobs. Given the right resources, they can employ people to do anything — anywhere, anytime. Their deep-rooted belief is that passive income can be achieved by creating a repeatable business process once (a fixed cost) and teaching it to thousands who each execute the process (bringing in variable income).

What technical-minded and business-minded people are doing is essentially the same. What differs is their belief in what scales.

Future Creep

Zapp brannigan from "Futurama"

Over at 37signals’ blog, Jamis Buck says Beware of Future Creep, warning us about the dangers of adding infrastructure to your products in preparation for features that may or may not be added later. It’s a variation on the YAGNI (You Ain’t Gonna Need It) principle.

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The Journey Begins

Anankin Skywalker leaves home as his mother Shmi Skywalker watches.It’s Monday, October 20th, which means that it’s Day 1 of my new job at Microsoft. Of course, if you’re a mathematician or a programmer — or Harry Belafonte — you might be inclined to call it Day 0. If you’re thinking in terms of old-school, pre-.Net Visual Basic, you can go with either Day 0 or Day 1, depending on the circumstances.

Developer Advisor

My business card, when it comes, will read “Joey deVilla, Developer Advisor“. Despite the fact that the group to which I belong is called Developer and Platform Evangelism (DPE for short), Microsoft Canada prefers advisor to evangelist. The word “Evangelist” is seen as coming with some particularly unpleasant baggage: a certain inflexible, intolerant, dickish, “yes, we’re doing bad things, but it’s for the greater good!” kind of attitude. Hence “advisor”, a kinder, gentler, more Canadian term.

Mr. Mackey from "South Park": "FUD is bad, mmmkay?"While I understand the rationale behind “advisor”, I’m having a little trouble getting behind it. The word doesn’t have the same gusto that “evangelist” does. To my mind, “Developer Advisor” has the same ring as “Gudiance Counselor”. The title makes me feel as if I should be wearing an ugly tie, end my sentences with “Mmmmmkay?” and say things like “Have you thought about what programming tools you’d like to be using next year?” and that most famous of guidance counselor lines, “Remember, my door is always open.”

There’s also the fact that “technical evangelist” or “developer evangelist” is already a term in common use in the industry. There are also a number of people in who’ve brought great honour to the title through their actions: people like Mike Boich, Guy Kawasaki, Robert Scoble, Geoffrey “Crossing the Chasm” Moore, Don Box, Alex St. John and David Intersimone.

(I have to give David Intersimone special mention because he had the most Sisyphean of evangelism tasks: evangelizing Borland’s — then CodeGear’s, now Embarcadero Technologies’ — perenially under-appreciated tools. I was once cold-called by Borland HR back in 2002 to become an evangelist for them; I didn’t have the heart to say “I think you guys are screwed without Anders, and I’m not sure you guys could market immortality.”)

You’ll probably find me using “evangelist” when referring to my position in casual conversation unless the boss is around. Maybe even then, as he’s a pretty cool guy.

What I’ll Be Doing

As a Microsoft Developer Evan– er, I mean Advisor — let me tell you what my job is not about first. My job is not about selling Microsoft developer tools. My hope is that you’ll eventually buy some Microsoft developer tools, of course, but when it comes times for the annual review, my work is not tied to the number of units moved or market share.

The creepy-eyed guy from the Visual Studio installer.What my job is about is getting programmers excited about programming using Microsoft’s technologies. It doesn’t matter to me whether you’re a True Believer who develops on Windows using Visual Studio, SQL Server and SharePoint with a Microsoft keyboard and mouse in a little shrine to Bill Gates or if the most you’ll ever venture towards the Dark Side is to use Internet Explorer for user experience testing. It also doesn’t matter whether you eat, sleep and breathe computer programming and know your monads from your closures or if you refuse to think about programming after five p.m.. As long as you’re doing development and there’s a chance that a Microsoft developer tool might be what you need, you’re one of the people I’m reaching out to.

They’ll still be measuring my performance, but the metric they’ll be using is satisfaction rather than sales. If developers find value in my writing, presentations, demonstrations, tutorials, example code, meetups and accordion playing, then I’m doing my job right.

Drinking from the Firehose

Scene from "UHF": "You get to drink from the firehose!"

I’m told that freshly-recruited Microsofters (‘Softies? Microserfs? Ozzie’s Army?) spend the first few months feeling as though they’re drinking from a firehose. Microsoft’s Evan — er, Advisor — for western Canada, John Bristowe, has used the term in conversation, and Program Manager Phil “Haacked” Haack used it in a blog entry during his first days at the company. Microsoft has cranked out a lot of technology in the thirty-odd years since Bill Gates was schlepping around in a blue van with his BASIC interpreter on paper tape.

I’ve already started to immerse myself in Microsoft developer stuff. I’ve already been issued my “developer” laptop, the first of two (two!) that are standard issue for Developer Evan — er, Advisors. It’s a Dell Precision M6300 with a Core Duo T7800 running at 2.6GHz and with 4 gigs of RAM. It’s loaded with the “Big Daddy” editions of Windows and developer tools and is meant for me to run demonstrations, write tutorials and build applications to inspire other developers. It’s a hefty, solid laptop; the only more solid-feeling laptop I’ve ever held is my deadbeat ex-housemate’s old Sparctop, which handily doubles as a bludgeon.

The next couple of weeks are going to be interesting for me, as I’ll be:

  • Poring over books and hacking out example code in my efforts to get up to speed with Microsoft’s development tools, which I haven’t used in a good long time
  • Going through whatever orientation process Microsoft Canada has, which may or may not involved getting Borg implants installed
  • Attending PDC2008, the conference where Microsoft’s tech kahunas will be introducing new tech and announcing the company’s technological direction for the next little while
  • Enjoying working with old friends already at the company, such as David Crow and John Bristowe
  • Getting to know my new co-workers, who are a pretty cool and very smart bunch

Let Me be Your Sexy Tour Guide

Sexy tour guide in a leopard-fur miniskirt.(If it makes you feel more comfortable, I can just be your plain old tour guide.)

Although I have a lot of ground to cover in my self-immersion into Microsoft tech, I’m not doing my job if I’m not communicating. In my interviews, I said that it would be a terrible waste if this were to happen. They liked my suggestion to have me treat my first days with Microsoft as a journey and my blog entries (and yes, I’m getting paid to write Global Nerdy!) as a travelogue. Perhaps a better way to think of me is not as your sexy tour guide, but as the late great Steve Irwin, Crocodile Hunter.

(Maybe I can shoot some video at PDC2008 where I wear a pith helmet and try to pin down Steve Ballmer and rub his belly.)

A good chunk of this blog will cover my exploration of Microsoft and its developer goodies, both the serious and not-so-serious stuff. I’ll probably talk a lot of developer tools, but I’m equally likely to do a photo essay on the fridges full of free pop at Microsoft headquarters. My mission is to out-Scoble Scoble, who was probably Microsoft’s best-known and most prolific tech evangelist.

But it won’t be “all Microsoft, all the time”, either. There’s a big wide world of development beyond Microsoft’s borders — I should know; I came from that world, after all. Even if you never ever intend to use Microsoft development tools, I think you’ll still find articles and info in this blog that you’ll like and fine useful.

And so the journey begins. I hope you come along for the ride; I promise to make it fun.

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California Bound (or: I’m Going to PDC2008)

The original "90210" cast, with Steve Ballmer's head on Luke Perry's body

Brain in a jar: "PDC2008: Capture the brainpower"My job/conference timing is uncannily good this year. Back in March, my first day on the job at b5media was spent flying to the South by Southwest Interactive Conference in Austin, where I spent the better part of the week conferencing, carousing and establishing accordion-powered bona fides on b5’s dime.

It’s happening again: a week after my first day at Microsoft (which is tomorrow, by the way), I’ll be flying down to Los Angeles to attend Microsoft’s 2008 Professional Developer Conference, a.k.a. PDC2008.

What is PDC?

The PDC is a Microsoft developer conference where they announce major new tools and technologies. It’s been held only when there’s major, bet-the-company stuff to announce. PDCs from previous years were used to announce and provide information on things like:

  • The Win32 API
  • “Chicago”, which grew up to become Windows 95
  • “Windows NT 5.0”, which you might know better as Windows 2000
  • .NET
  • C#
  • Windows XP
  • “Longhorn”, which grew up to become Windows Vista
  • Aero

The last PDC was held in 2005 and it was where they introduced LINQ, Silverlight and ASP.NET Ajax (as well as things that got put on the back burner, such as Hailstorm and WinFS). This PDC will be the first one of the post-Gates era, and it promises to be interesting one.

What’s PDC2008 Going to be About?

Mike Swanson, “Content Owner” for PDC2008, describes it as the “Software Plus Services PDC”. A lot of the announcements that will be made at this PDC will revolve around the apparent “sea change” at Microsoft in the way they think about software, how it’s built and where it runs.

CloudsAmong the things that I expect to see announced and/or covered at PDC2008 are:

  • “A comprehensive services platform”, as Mike Swanson puts it
  • “Red Dog”, which is supposed to be Microsoft’s cloud computing platform
  • Windows 7
  • “Oslo”
  • Silverlight 2
  • The next version of Visual Studio
  • Possibly some stuff about the DLR

(Keep in mind that these are educated guesses and that the last item is my own personal wish. I haven’t been briefed on any of the goodies that Microsoft has up its sleeve; in fact, I don’t even have my @microsoft.com email address, passcard or Borg implants yet.)

When is PDC 2008?

Los Angeles Convention Center with PDC05 banner

PDC2008 starts on Monday. October 27th and runs to the end of Thursday, October 30th and takes place at the Los Angeles Convention Center. I’m going to catch most, but not all if it — I’ll be at Cory Doctorow’s wedding the night before and will miss the Monday morning keynote, where Ray Ozzie is expected to make some pretty big announcements. I land at LAX at 11:00 a.m. and will report from the conference (and the extracurricular activities!) from Monday afternoon onward with stories, photos and probably some audio and video as well, with my trusty new travelling accordion by my side.

More Information on PDC2008

For more information about PDC2008, check out these sites:

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Sign of the Day

Yes, you could simply secure your wireless access point, but the truly paranoid like to back it up with a sign:

"No parking near my house - Get your own wireless network"
Photo courtesy of ImagePoop.com